Harris Campaign Accounts Relaunch on X and TikTok, Sparking 2028 Buzz

Former Vice President Kamala Harris is attempting to reenter the political spotlight by relaunching her 2024 campaign social media accounts as part of a progressive youth outreach effort — a move critics say underscores Democrats’ growing focus on digital activism ahead of upcoming elections.

On Thursday, Harris’s former campaign platforms on X and TikTok were reactivated under a new initiative called “Headquarters,” described by organizers as a next-generation digital hub aimed at engaging young voters. The KamalaHQ account teased the relaunch with a cryptic video showing failed login attempts using passwords like “waytooonline,” “thebabysitterisweird,” and “project2025wasreal,” before ending with a black screen displaying the word “Tomorrow.”

Harris partnered with the progressive nonprofit People For the American Way to transform the accounts into what organizers called a “youth mobilization organization” focused on shaping the next wave of left-wing political messaging. According to statements obtained by NewsNation, the effort seeks to “mobilize pro-fairness, pro-democracy young people against far-right extremism.” Harris — who lost the 2024 presidential race to President Donald J. Trump — will serve as the group’s “chair emerita.”

“I have good news,” Harris said in a YouTube short video posted late Wednesday night. “So KamalaHQ is turning into Headquarters and it’s where you can go online to get basically the latest of what’s going on, and also to meet and revisit with some of our great, courageous leaders, be they elected leaders, community leaders, civic leaders, faith leaders, young leaders.”

“I’m really excited about it,” she continued.

The rebranded X account posted Thursday morning: “Welcome to Headquarters, the new Gen-Z led progressive content hub.” Its banner image shows a stylized, inverted bald eagle over an American flag with a green “Headquarters” logo labeled “A News Co.”

Positioning for Future Political Ambitions

Many Democratic insiders view Harris as a potential contender for the party’s 2028 presidential nomination. Following her defeat in the 2024 election against President Trump, she embarked on a nationwide tour promoting her memoir “107 Days,” which chronicled her brief White House campaign and drew scrutiny from fellow Democrats over comments about party figures including former President Joe Biden, former Transportation Secretary Pete Buttigieg, Pennsylvania Gov. Josh Shapiro, and California Gov. Gavin Newsom.

In a later interview with the BBC, Harris signaled continued political ambitions, saying she is “not finished” with public service.

Continued Criticism of Trump Administration

Harris has remained a vocal critic of the Trump administration, frequently targeting its policies and actions. She recently issued a statement condemning the arrest of former CNN host Don Lemon during protests in Los Angeles.

“Today, Donald Trump and his administration are once again trampling on our rights and our freedoms. Journalists Don Lemon and Georgia Fort were fulfilling their duty to the American people to report and inform, and they have been arrested for it,” she wrote.

“Donald Trump continues to consolidate power and show a flagrant disregard for the rule of law,” she added at the time. “This arrest is another affront to our rights and freedoms and should alarm and enrage us.”

As Democrats ramp up online organizing efforts ahead of future elections, critics argue that Harris’s new digital platform reflects the party’s reliance on activist messaging rather than substantive policy debate — setting the stage for another fierce ideological battle with President Donald J. Trump’s administration and its America First agenda.