Newsom’s Media Team Backfires After Leaning Into ‘American Psycho’ Comparison

California Gov. Gavin Newsom is no stranger to criticism, but his latest foray into social media branding has ignited backlash across the political spectrum — particularly after his team appeared to embrace comparisons to one of fiction’s most disturbing characters.

For years, critics have mockingly likened Newsom to Patrick Bateman, the fictional investment banker turned serial killer from American Psycho, later portrayed by Christian Bale in the film adaptation. The comparison has often been framed as a critique of what opponents describe as Newsom’s polished yet detached public persona.

While such comparisons are typically dismissed as political satire, Newsom’s own communications team appears to have taken a different approach — attempting to co-opt the narrative for engagement online.

After earlier efforts to mimic the tone and style of current President Donald J. Trump on social media failed to gain sustained traction, the governor’s team pivoted toward more provocative content.

One such attempt included a post that leaned directly into the “Patrick Bateman” comparison:

The move quickly drew widespread criticism, with many pointing out the deeply troubling nature of the fictional character. Bateman, in both the novel and film, is depicted as a violent and deeply disturbed individual — hardly the kind of figure most public officials would willingly associate themselves with.

Reactions poured in across social media:

Rather than walk back the controversy, the governor’s office appeared to double down, suggesting critics were overreacting:

The episode underscores a broader trend in modern political communication — where viral engagement often takes precedence over substance. However, critics argue that this approach risks trivializing serious issues and undermining public trust, especially when the imagery involved is tied to extreme violence.

Notably, the contrast with past media scrutiny is striking. During President Trump’s first term, even sharply worded tweets were often treated as major controversies by legacy media outlets. Now, some observers argue, the standards appear inconsistent when it comes to figures aligned with progressive politics.

As speculation grows about Newsom’s potential national ambitions, moments like this may carry lasting implications. Voters tend to look beyond style and messaging, focusing instead on judgment — and whether a candidate’s public conduct reflects the seriousness required for higher office.

In an era where every post can shape perception, this latest misstep raises an important question: how far is too far in the pursuit of attention?