Pentagon Recruitment Ad Rejects Woke Agenda, Reaffirms ‘Peace Through Strength’ Doctrine

Over Memorial Day weekend, the Department of Defense unveiled a powerful new recruitment ad that decisively breaks from the Biden-era approach, focusing instead on strength, patriotism, and military readiness. The ad, featuring remarks from President Donald Trump and Defense Secretary Pete Hegseth, sends a clear message: the era of distractions is over.

Airing during Saturday’s NASCAR Coca-Cola 600, the ad—titled “Peace Through Strength”—was immediately promoted across all official Pentagon social media channels. Unlike the previous administration’s widely criticized recruitment spots, including one that highlighted a lesbian wedding, this new video emphasizes combat training, discipline, and service to country, underscoring a serious shift in tone and priorities under President Trump’s leadership.

“No more distraction, no more electric tanks, no more gender confusion, no more climate change worship. We are laser-focused on our mission of warfighting,” Hegseth declares in the video.

“We don’t fight because we hate what’s in front of us,” he continues. “We fight because we love what’s behind us.”

President Trump, who reintroduced the Reagan-era doctrine of peace through strength, reinforces the message: “Through our power and might, we will lead the world to peace. Our friends will respect us. Our enemies will fear us, and the whole world will admire the unrivaled greatness of the United States military.”

The President adds, “We will replenish the pride of our armed forces, end the recruitment crisis.” He further notes that America’s strength will be judged “not only by the battles we win, but also by the wars we end.”

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The Biden administration faced a historic recruitment shortfall across nearly every military branch. Many conservatives blamed the prior White House for pushing divisive social agendas—transgender ideology, LGBTQ promotions, and environmental extremism—that undermined morale and blurred the focus of the armed forces.

In response, Secretary Hegseth has been working to restore core military values. Last month, he issued a sweeping order to reexamine the Department’s equal opportunity programs. The directive, titled “Restoring Good Order and Discipline Through Balanced Accountability,” mandates each service branch to report the status of their EO initiatives within 45 days.

Acknowledging that fairness and accountability matter, Hegseth cautioned that woke culture has corrupted even these essential programs. “Some individuals use these programs in bad faith to retaliate against superiors or peers,” he said in a video message on Friday. “Too often, at the Defense Department, there are complaints made for certain reasons that can’t be verified that end people’s careers.”

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Still, the administration remains committed to real equal opportunity—grounded in meritocracy and mission-first integrity. Acting Under Secretary of Defense for Personnel and Readiness, Jules W. Hurst, stressed the importance of maintaining systems that uphold fairness without compromising discipline.

“Our personnel deserve fair treatment and a positive work environment free from unlawful discrimination and harassment,” said Hurst. “They also deserve qualified leaders who are empowered to make tough decisions, enforce standards, and restore good order and discipline through balanced accountability.”

Hurst confirmed that service branches are now preparing reform proposals, aimed at streamlining the EO process, removing abuses, and strengthening operational focus.

With this new ad campaign and policy reset, the Pentagon under President Trump is sending an unmistakable signal: America’s military is back to doing what it was built to do—defend the nation with resolve, honor, and strength.